Many people believe that flashy websites look real nice on the eye and they attract lots of visitors, but that is only true when your visitors have very fast web connections. Like most successful sites, they keep it simple so people can easily get to the information they seek. Continue on for a number of great tips so you can keep your site clean and simple.
Optimize every image you use for the web. If you look through the internet, you can find a lot of examples of images that are too large and they slow down the webpage's load time. Make sure you have optimized each image you use. Save the image as a JPEG or GIF and aim for the file size to be somewhere between 5k and 20k.
Make sure that when you ad advertisements to your site that they aren't overwhelmingly huge. You want to make people feel comfortable when they come to your site, not the opposite. So add content that isn't going to clutter the rest of the content on your site and people will see your webpage in a more professional manner which can encourage them to come back.
Use images wisely. Bitmap images do not tend to fare well for internet use, and some GIFs do not work well with lots of color. Image size is important as well, as larger images may make your viewers have to wait for them to download. Choose smaller images, and use them sparingly to make your site more manageable.
When designing your website, use contrasting colors and keep it simple. Do not use dark text and a darker background. This is hard on the eyes and makes the page difficult to read. Do not use complex patterns as a background, either. If you are not careful, the text will mix in with the pattern. It might be best to keep it simple: black text and a white background.
Understand how your webpage will be read at a glance, rather than word for word. Most viewers won't spend their time gathering every piece of written content on a page; at least not until after they've scanned it. Words that are larger, bold, or emphasized should be the most important and placed sparingly to get your ideas across.
One tip that every web designer should use is to create a to-do list for themselves. While it may seem rather trivial, a to-do list is a great way to structure all your tasks in one place so that you know what you have accomplished and what you still need to do.
Selecting the right server to upload your files, it is important for site design. You want a file server that is reliable, secure and fast. The pros go with FileZilla because it fits the bill in terms of speed and reliability. You can choose this or something similar; what's important is that you have a reliable file server.
Organize your links and avoid putting too many links in one area of your site. Doing this can confuse visitors and make them leave your site. If you do have many low- to mid-importance links, emulate the "blogrolls" seen in many blogs and tuck them away in a column on the right side of the page.
As stated from the article above, flash website do look nice to the eye, but the problem with them is that for most people they take forever to load. If you understand how to design your site in such a way that is nice, but not overly flashy, then you will have a successful site. Apply the tips from this article to build yourself a nice looking site that does not distract the visitor.